Earlier this week, fans waited in line for hours to snag one of the exclusive pieces of limited edition merchandise. But it turns out it was just a screen printed design on a regular ‘ol Gildan ultra cotton shirt, which retails online for about two bucks.
Hoodies, tank tops, hats and jumpers were also sold with the Gothic font, designed by Cali Thornhill DeWitt, which featured words like “I Feel Like Pablo” and simply “Pablo.” No word yet on how much value those pieces of merch have compared to their original price tag. Either way, fans are mad.
“I queued up for hours to get in to Kanye’s shop and I was so excited to get one of the limited edition London T-shirts,” said one customer to The Sun. “However, I’m not so excited about my purchase now I know it’s basically a cheap T-shirt with a print. I’m gutted, to be honest.”
Another fan went to social media to share the disgust over the finding.
“We are here, pissed the #KanyeWest #pablo Clothing is cheap fabric, what a rip off, wasted time,” one U.S. fan’s tweet read.
However, this may all work out for Kanye, who recently claimed that he was $53 million in debt. With this mark-up, the “Famous” rapper should be seeing a huge profit margin.