Between 1996 and 2002, No Limit Records released a number of platinum, gold, and chart-topping albums. Master P’s label, featuring a number of home-grown talents (TRU, Mr. Serv-On, Mia X, Skull Duggery) would sprout to include Snoop Dogg, Mystikal, and Young Bleed. Launched in 1991, the label would be instrumental to the New Orleans, Louisiana surge to the mainstream. Completely independent since the beginning, the label generated an estimated nine figures in revenue during its reign.
Today, No Limit Records remains around. Master P’s son Romeo is reportedly the CEO of a label that features P, his daughter Cymphonique, and former Death Row Records artist Eastwood, among others.
Mr. Serv-On, who released two Top 50 albums with No Limit (1997’s Life Insurance, and 1999’s Da Next Level), says that the label’s glory days will revive, courtesy of an upcoming tour. “I gave you the hint when I first [spoke], man,” said the high school classmate of Master P while speaking to The Murder Master Music Show for their 200th episode. “Detroit, August 28. It’s almost official, man. That might be the first one, but it’s [going to be a big, big show]. We in talks. Everybody’s always been cool, man. It was more when P was overhearing [rumors], like, ‘Man, I don’t know how they feel.'” “I think once everybody been talkin’, it’s like, ‘Let’s not just get this money—but we take it personal because we look at the industry and we know they was afraid of us because we shut down their companies, we outsold them, they couldn’t do anything. We feel as we are being forgotten. It’s not respectable. They talk at all these music companies and cities but if you put No Limit and Cash Money [Records] together you are looking at 160 million sold. This is a city of 200,000 people.”
Serv-On did not say who the other 1990s and 2000s No Limit Records artists potentially involved would be. Last year, the Louisiana veteran MC released mixtape, Guaparation Canal.
The 200th episode of Murder Master Music Show also features interviews with Jerry Heller, and members of Geto Boys, 2 Live Crew, and World Class Wreckin’ Cru, among others.
Authors: Super User